SWOT Analysis refers to the comparison between strength, weakness, opportunity and threats. Through it organisations are able to make strategies for getting a competitive edge in the market.
STRENGTH - It refers to inherent capabilities of am organisation.
For example: Apple's brand image and its latest innovations.
WEAKNESS - It refers to inherent limitations of an organization.
For example: Apple phones are not compatible with others.
OPPORTUNITY - It refers to favourable conditions for an organization.
For example: Increasing trend of smartphones
THREATS - It refers to unfavourable conditions for an organization.
For example: Cheap Chinese phones, Free Android OS
STRENGTH - It refers to inherent capabilities of am organisation.
For example: Apple's brand image and its latest innovations.
WEAKNESS - It refers to inherent limitations of an organization.
For example: Apple phones are not compatible with others.
OPPORTUNITY - It refers to favourable conditions for an organization.
For example: Increasing trend of smartphones
THREATS - It refers to unfavourable conditions for an organization.
For example: Cheap Chinese phones, Free Android OS
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